Could In-Car Fuel Payments Become the Norm?

In an exciting leap forward for American motorists, a partnership between Fiat Chrysler and Shell could soon see vehicles equipped with in-car fuel payment functionality. A statement released by the companies announced customers driving the latest Chrysler, Dodge, Jeep and Ram models will soon be able to pay for petrol via UConnect Market, a Google-based e-commerce platform developed by Chrysler.

Designed to make filling up a breeze, UConnect Market allows drivers to add payment details, locate nearby Shell stations and pay for petrol using the built-in infotainment hub. Shell is encouraging drivers to embrace the new system by offering lucrative rewards, including savings on petrol and instant gold status membership.

Shell embraces innovation and convenience

Sydney Kimball, Vice President of Fuel Sales and Marketing Americas for Shell Oil Products US says the option of in-car petrol payments is an important milestone for the energy giant, which prides itself on offering customers innovation-driven experiences. Ultimately, the company is aiming to reduce queue times, minimise petrol station congestion and make filling up the tank more convenient for customers.

“In an increasingly busy and mobile world, customers are looking at every moment of their day as an opportunity to make the most of their time,” he says. “Shell is constantly looking for ways to improve the retail experience and pursuing opportunities to expand on digital payment innovation for our customers.”

A new era of voice activated in-car fuel transactions

Fiat Chrysler isn't the only auto manufacturer integrating in-car fuel transactions, with other brands also developing faster and smarter ways to pay. Where Fiat Chrysler is leveraging onboard infotainment centres, other manufacturers such as Toyota, Ford, Audi and Lexus are collaborating to create voice payments using Alexa, Amazon's personal voice assistant. Underpinned by digital commerce technology developed by Fiserv, a simple "Alexa, pay for petrol" request will allow drivers to complete a transaction in a matter of seconds.

“We’re excited to bring new technology and better experiences to the gas station,” says Eric Carmichael, fuels marketing manager at ExxonMobil USA. “We build and seek out technology that will wow our consumers, providing both ease of use and security.”

Moving forward, industry experts predict the technology could lay the groundwork for other car-based payment options, including parking and drive through fast food restaurants. From in-car fuel payments to the advent of hybrid and electric engines, innovation is at the heart of the auto industry. For a closer look at the latest developments don't miss 'Recent advances electrify the lubrication industry.'