Measurement and Testing

The Whole World of Technology at One Venue

Jan 15 2008 Comments 0

Hannover Messe (Germany) is the venue of choice for presenting the latest industry developments, themes and trends. Every year senior scientists and academics, politicians and business leaders come to Hannover for the most important technology event of the year. “Hannover Messe is the largest and most important platform for international technology transfer”, says Sepp D. Heckmann, Chairman of the Board at Deutsche Messe Hannover.

The outstanding feature of the show is its broad-spectrum coverage of many different industries, creating a dynamic climate in which new ideas are born and new contacts made. Hannover Messe is the collective branding for a whole group of leading international trade fairs, which together document virtually every stage in the end-to-end industrial value-adding chain. Nowhere else offers such an opportunity to view industrial processes and new technologies in an interdisciplinary context, and to forge high-grade international contacts between suppliers and users of industrial technology. With over 1,000 forums and special events, Hannover Messe is also the world’s largest technology convention, and a trendsetter for the technologies of tomorrow.

Because certain shows take place in alternate years only, the line-up for Hannover Messe changes from year to year. In all sections of the event the range of exhibits is constantly being extended and adjusted to reflect changing market needs, so that visitors can be sure of seeing the very latest technological developments from all areas of industry. The headline themes of Hannover Messe 2008 are industrial automation, energy technologies, industrial subcontracting and services, and new technologies for the future. At the same time the show is also targeting school-leavers and students with its special youth-oriented presentation TectoYou. A new addition to the program in 2008 is the trade fair Power Plant Technology. And featured for the first time is the display category “Mobile Robots and Autonomous Systems”.

For companies from all over the world Hannover Messe is the gateway to global markets. With more than 50 per cent of exhibitors coming from outside Germany, the show boasts a particularly large international presence. The largest contingent of foreign exhibitors and visitors comes from Europe, followed by Asia and America. Every year highly qualified industry professionals from nearly 100 countries visit Hannover Messe. Make the most of this unique opportunity to win new international customers and gain worldwide exposure for your solutions. As a major international event that impacts on economic and business policy-making, Hannover Messe attracts leading representatives from industry, science and government around the world. With its line-up of flagship trade fairs and a wealth of special events and presentations, it is the perfect place to get down to some serious networking. This is a great opportunity to make new contacts outside your normal line of work and exploit the potential for business growth.

New customers: Personal contacts and genuine deals – these are how you measure success as a trade fair exhibitor. Over two thirds of visitors come to Hannover with firm plans to invest in new technology – and business deals worth billions are kick-started at Hannover Messe each year. So the prospects for your business could hardly be better.
New networks: Good ideas are the product of teamwork and interdisciplinary efforts. This is why Hannover Messe, with its line-up of ten trade fairs and a wealth of special events and presentations, has always been the forum of choice for innovations networks. Here you’ll meet new partners from all sectors of industry, eager to help you take your ideas forward.

Hannover Messe advertises worldwide on behalf of its exhibitors. With the aid of sophisticated visitor management systems and an extensive range of direct marketing measures, Hannover Messe targets industry professionals and experts in every continent, pointing out just how much they will gain by visiting the technology summit of the year in person. Many companies are now looking towards the world’s booming economic regions and seeking to extend their business activities into these distant lands. Responding to these globalizing tendencies, Deutsche Messe supports the aspirations of its export-oriented client companies by organizing or co-organizing local trade fairs in the key markets of the future such as China, Turkey and India. “Stepping up our own international involvement will remain an important part of Deutsche Messe’s core trade show business in the future”, assures Sepp D. Heckmann.

Gaining entry into flourishing overseas markets is a matter of exporting established trade fair brands while adapting the existing mix of themes and display categories to the new markets, based on a close study of local and regional industry needs. This gives internationally active exhibitors additional trade show platforms in far-away markets,
developed to recognized Hannover standards.
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