OpreX™ brand covers entire industrial automation portfolio

Yokogawa Electric Corporation announces OpreX™, an all-new comprehensive brand for the company’s industrial automation (IA) and control business. The OpreX brand name stands for excellence in the technology and solutions that Yokogawa cultivates through the co-creation of value with its customers, and encompasses the entire range of the company’s IA products, services, and solutions. With the new OpreX brand, Yokogawa will deliver integrated solutions that support a customer’s transformation and growth through the lens of its business needs.

The brand comprises of five categories. OpreX Transformation: offers comprehensive solutions that take the broad view in driving excellence throughout an enterprise’s business activities, from production through to supply chain optimisation, and risk and business management. The OpreX Control is a reliable control system that responds quickly to changes in management and operations and establishes the foundation needed for high efficiency, high quality, safety, and stability in plant operations. OpreX Measurement consists of Yokogawa’s field instruments and systems that enable high precision measurement, data acquisition, and analysis. OpreX Execution enables flexible, agile project implementation services, built on a strong global track record. Finally there is the OpreX Lifecyle which offers maintenance and development services designed to deliver optimised operations over the entire plant lifecycle whilst working side-by-side with customers.

In the coming months, Yokogawa will be strengthening the product, service, and solution portfolio under the OpreX brand. These represent the company’s integrated approach to industrial automation, and are designed to enable the realisation of Synaptic Business Automation, which is the guiding concept for the Yokogawa IA and control business.