Sensor Technology Specialists Open Chinese Sales Office

Since March 2009, Sensirion AG (Switzerland) has a new sales branch in Shenzhen. With its first Chinese subsidiary, the sensor technology enterprise is enhancing its local presence in the Chinese market. Together with Sensirion’s representatives in Australia and South Africa, which were added at the beginning of 2009, this new start-up is a key step in the expansion of Sensirion’s international distribution network.

Sensirion sensor solutions have already been successfully marketed for several years in China. In the course of pursuing these sales, the Swiss sensor manufacturer opened a new sales office in Shenzhen at the beginning of March. With this new branch, Sensirion intends to increase its local presence on site and enhance its own position in the Chinese market – which is significant and rapidly growing.

Currently with 5 employees, Sensiron China Co. Ltd. is organising the national sales and distribution of Sensirion’s top-quality sensor components and systems. Jörg Fetz, 38, is serving as General Manager; previously Sensirion’s International Sales Manager for several years based in his native Switzerland, he was responsible for the expansion of Sensirion’s distribution channels in Asia. In his new function, Fetz can draw on his broad wealth of experience in international sales and distribution.

Along with the Chinese subsidiary, two new representatives are also contributing to the expansion of Sensirion’s distribution network: thanks to Soanar in Australia and New Zealand, and Electrocomp in South Africa, the sensor manufacturer has been making the same intensified efforts on another two continents as of January 2009. Aside from its Swiss headquarters, the global distribution network currently includes one subsidiary each in Japan, South Korea, China, and the USA as well as 8 independent representatives.