Fuel for Thought
Time to Run to the Hills
Jun 27 2008
Time Electronics U.S.A. will be based out of East Hills Instruments` headquarters in New York, NY. Martin Bailey President of Time Electronics Ltd. says âthis deal will allow the Time Electronics brand to gain a stronger market share and brand awareness in North Americaâ. Time Electronics Ltd. is one of the leading manufacturerâs of test and measurement equipment in Europe.
Time Electronics U.S.A. will immediately be rolling out a marketing plan that will include: trade shows, direct mailings, distributor co-op advertising, as well as, an aggressive internet and e-mail campaign. Mr. Seth Ratner VP of Sales and Marketing for TIME Electronics U.S.A. says that âour marketing efforts will be in conjunction with expanding and strengthening our existing channels of distributionâ.
Mr. Cary Ratner, President of East Hills Instruments stated that âTime Electronics U.S.A. will create a tremendous amount of synergy between some of East Hills Instruments existing house brandsâ. He further states that âour calibration and test equipment sales have grown by over 67% in the past 12 monthsâ.
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