Fuel for Thought
Calibration Specialists Attain Distribution Rights for India
Feb 04 2010 Read 1362 Times
East Hills Instruments (USA) has announced that it has finalised an agreement with Taal Collaborative Solutions Pvt. Ltd. granting them the exclusive distribution rights for India. Taal Collaborative
Solutions Pvt. Ltd. will sell and market the Magnum Pro and Winchester Engineering through their existing channels of distribution.
Cary Ratner, President of East Hills Instruments says “we are looking to mimic the success and synergy we have in our existing international markets into India.” He further states, “this deal will allow our brands to gain a stronger international market share and brand awareness in India”. Taal Collaborative Solutions is one of the leading distributors of test and measurement equipment in India.
TCS will immediately be rolling out a marketing program that will include; trade shows, direct mailings, manufacture co-op advertising, as well as an aggressive internet and e-mail campaign. Mr. Tal Gryn, President of TCS says that “the quality and reputation of the EHI brands are a perfect fit for TCS and our continued growth”.
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