• Australian Measurement Systems Specialists Announces Joint Venture in China

Fuel for Thought

Australian Measurement Systems Specialists Announces Joint Venture in China

Jul 24 2008

Hawk (Australia) has announced a joint venture with the largest instrumentation company in China. Chongquin Sichuan Instrument Co. (CSI) has an extensive distribution system in China, employing over 1000 salespeople. The joint venture is Chongquin Hawk Chuan Yi Instrument Co. Les Richards, the founder and Managing Director of Hawk Measurement Systems, explains: “This joint venture is an initial step for both companies to establish a level and flow group for significant growth and sales across China. The aim of this joint venture is to become the leading supplier of level and flow products in China within
10 years. As a world leader, this will allow Hawk to have a competitive edge in both technology and performance. The extensive sales and support
structure of this joint venture, combined with our products and technical expertise, will be the essential difference for us to achieve our goals.”
In January, 2008 Chongquin Sichuan Instrument Company opened its facility in China and began assembling and testing instruments that
are produced by Hawk in Australia. The finished products are then shipped to customers in China.
“We see this as an effective way to penetrate the Chinese market,” said Jack Evans, President of Hawk Measurement, North America. “CSI came
to Hawk because we`re a leader in product development. This is only the third time CSI has entered into a joint venture.”

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