New Website Features Modern Design and Expanded Functionality

Altmann Analytik, an international specialist for chromatography and laboratory equipment based in Munich, has redesigned its website and modernised Analytics-Shop.com. In addition to a modern design, the website has numerous new functions for customers and can now also be visited by mobile devices.

After the Analytics-Shop went online more than six years ago, it was now extensively modernised. "We had particularly the results of our regular customer surveys in mind and accordingly facilitated the user guidance and usability of the shop," said Aaron Gilljohann, Head of Marketing & E-Commerce. The shop can now be displayed on all screen sizes and devices. In addition, customers can now search individual categories and filter their search results within the categories as they like.

The products are now displayed more clearly and with larger images. In addition, visitors can see at a glance whether a product is available directly from stock. If they are interested in a product, customers can then use the notepad tool, which is included on each page. For further information, additional PDF documents are stored for many products, e.g. technical data sheets, catalogue pages, etc. The customers can quickly and easily find their way through a selection of more than 200,000 products.